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Agenda-setting intelligence, analysis and advice for the global fashion community.

#BoFLIVE: The New 4Ps of DTC Marketing

The direct-to-consumer fashion and beauty space has flourished over the last decade, but the once fool-proof marketing rubric has aged in that time. Exclusively for BoF Professional members, a host of experts outline how to update the DTC marketing playbook so brands can break through the saturated market.
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BoF PROFESSIONAL

Tuesday, 23 March at 16:00 GMT / 11:00 EST

Featuring Olivia Yallop, Creative Director, The Digital Fairy and Maeva Heim, Founder & Chief Executive, Bread Beauty Supply in conversation with BoF’s Alexandra Mondalek.

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To prepare for the upcoming webinar:

If you don’t already have Zoom installed on your device, make sure to install Zoom for desktop devices now. If you need to connect via a mobile device, you can install the Zoom app ahead of time:

- Get Zoom for your Android device here

- Get Zoom for your Apple device here

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The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
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The BoF Sustainability Masterclass Series