The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Tuesday, 4 May at 16:00 BST / 11:00 EDT
Featuring Caroline Wright Turnipseed, Founder, CWT Consulting Group; Raissa Gerona, Chief Brand Officer, Revolve; Venita Aspen, Content Creator; Alexandra Mondalek, Senior Editorial Associate, BoF, in conversation with Lauren Sherman.
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Naia™ Renew recycled content is achieved by allocation of recycled plastics using an ISCC-certified mass balance process.
Practitioners of this historically behind-the-scenes profession are building powerful followings, riding a wave of interest in how the fashion sausage is made. But even the highest-profile PRs caution that the client still has to comes first.
Join us for a BoF Professional Masterclass that explores the topic in our latest Case Study, “How to Create Cultural Moments on Any Budget.”
When done effectively, a cultural partnership can rightfully earn its own place in the zeitgeist. But it’s not so easy as just hiring a celebrity to star in an ad campaign; brands must choose a partner that makes sense, find the format that fits best and amplify that message to consumers.
Calvin Klein’s chief marketing officer Jonathan Bottomley speaks to Imran Amed about the strategy behind the brand’s buzzy Jeremy Allen White-fronted campaign.