The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

#BoFLIVE: How to Build Customer Loyalty

The pandemic has created new opportunities for many brands as online sales have surged. But keeping those new consumers is harder than ever. Exclusively for BoF Professional members, a host of experts discuss how to keep customers coming back for more.

BoF Team

22 April 2021

In Partnership With

Tuesday, 27 April at 16:00 BST / 11:00 EDT

Featuring Nell Diamond, Founder & Chief Executive, Hill House Home; Alicia Yoon, Founder, Peach & Lily; Kristy Engels, President, Beauty Strategy Group in conversation with Lauren Sherman.

To prepare for the upcoming webinar:

If you don’t already have Zoom installed on your device, make sure to install Zoom for desktop devices now. If you need to connect via a mobile device, you can install the Zoom app ahead of time:

- Get Zoom for your Android device here

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In This Article

Topics

Retail

Sneaker Brand On to Launch New Line With FKA Twigs

The British musician will collaborate with the Swiss brand on a collection of training apparel, and will serve as the face of their first collection to be released in August.

Brands Owed Millions After Matchesfashion Collapse

Designer brands including Gucci and Anya Hindmarch have been left millions of pounds out of pocket and some customers will not get refunds after the online fashion site collapsed owing more than £210m last month.

US Sues to Block $8.5 Billion Union of Coach, Michael Kors

Antitrust enforcers said Tapestry’s acquisition of Capri would raise prices on handbags and accessories in the affordable luxury sector, harming consumers.

Op-Ed | How Long Can Adidas Surf the ‘Terrace’ Trend?

As a push to maximise sales of its popular Samba model starts to weigh on its desirability, the German sportswear giant is betting on other retro sneaker styles to tap surging demand for the 1980s ‘Terrace’ look. But fashion cycles come and go, cautions Andrea Felsted.