The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
More than two years after the pandemic began an e-commerce revolution, many brands are turning back to wholesale again. After a turbulent 2020, brand-retailer relationship has transformed, with both stores and the brands they stock more open to collaboration and compromise. Retailers are also seeking out new brands to lure customers back after a slowdown in e-commerce sales.
“There is a noted enthusiasm for returning to omnichannel selling, and I think wider distribution is sort of in physical channels,” says Brian Murphy, co-founder of Loeffler Randall.
On the latest edition of BoF LIVE, BoF’s Cathaleen Chen is joined by industry insiders Murphy and Domokos Szabó, group wholesale director at venture capital firm Vanguards, to unpack the new relationship terms between vendor and brands navigating wholesale.
A year into chairing the world’s biggest fashion retailer, Marta Ortega is trying to shake up Zara owner Inditex’s fast-fashion image and draw in more aspirational shoppers.
Demand for leggings and sweats may have peaked, but the pandemic’s comfort-first aesthetic is hardly dead. It’s simply mutating into something else: a yet-to-be-named category that incorporates stretch and softness into a staggering number of fashion staples, from trousers to jumpsuits.
A year after making a splash in the shapewear market, Yitty is expanding its product offering to underrepresented gender identities and ramping up its customer engagement efforts.
In an uncertain economic environment, brands are turning to their customers for investment. BoF unpacks how companies can benefit from this approach typically favoured by start-ups.