The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
While menswear remains a fraction of the size of womenswear departments; it’s seeing new momentum. Men looking for both loungewear and pieces for social events are driving up demand in the category, and brands are responding with launches, relaunches and dedicated menswear stores. Euromonitor projects the category will grow faster than womenswear over the next four years, expanding to $547.9 billion by 2026, at an average annual growth rate of 5.8 percent, compared to 5.3 percent for womenswear.
“I think one big [factor driving this trend is] the casualisation of the menswear sector,” said BoF editorial associate Daniel-Yaw Miller. “Then a whole range of different trends in terms of how men engage with fashion and people who buy menswear engage with fashion.”
On the latest edition of BoF LIVE, BoF’s Cathaleen Chen and Miller are joined by industry insiders Chris Black, founder of Done to Death Projects and Christopher Morency, chief brand officer of Nanushka-owner Vanguards, to unpack what’s driving the unprecedented menswear boom.
The companies agreed to cap credit-card swipe fees in one of the most significant antitrust settlements ever, following a legal fight that spanned almost two decades.
In an era of austerity on Wall Street, apparel businesses are more likely to be valued on their profits rather than sales, which usually means lower payouts for founders and investors. That is, if they can find a buyer in the first place.
The fast fashion giant occupies a shrinking middle ground between Shein and Zara. New CEO Daniel Ervér can lay out the path forward when the company reports quarterly results this week.
The performance coach and Allbirds’ co-founder discuss the transformative power of togetherness in fostering a culture of excellence.