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Agenda-setting intelligence, analysis and advice for the global fashion community.

#BoFLIVE: The Dos and Don’ts of Livestream Shopping

Live selling via streaming video is a smashing success in China but has yet to catch on with consumers in Europe and the US due to several pain points. Exclusively for BoF Professionals, a host of experts break down the key lessons for brands.

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By

BoF Team

20 May 2021

Tuesday, 25 May at 16:00 BST / 11:00 EDT

Featuring Adi Ronen, CEO, Buywith; Aaron Levant, CEO, NTWRK; Brandon Kruse, CEO CommentSold; and BoF’s Cathaleen Chen, in conversation with Alexandra Mondalek.

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