The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Limited tickets are available to join us in New York on March 22 for the BoF Professional Summit – New Frontiers: AI, Digital Culture and Virtual Worlds. Click here to purchase your ticket now.
While the actualisation of a fully-developed metaverse is years away, consumers are increasingly spending time in dynamic virtual worlds. For brands and retailers, this presents new opportunities for commerce, creativity and community-building. But developing a metaverse strategy requires deep understanding of how the space is changing and careful alignment with your business and brand goals.
Join us at our next in-person and digital event: BoF Professional Summit: New Frontiers in Fashion and Technology. Limited tickets are available to attend in person in New York — or join the global livestream, available to BoF Professional All-Access members. The BoF Professional Summit is presented by Coinbase.
We have assembled a stellar line-up of expert speakers to share their experiences and advice on how brands should think about their metaverse strategies, including:
BoF Professional Summit: New Frontiers in Fashion and Technology
Wednesday May 4, 2022 - The Times Center, New York
09:00 to 09:30 EDT: Arrivals & Coffee
09:30 to 13:40 EDT: Content Sessions
13:40 to 14:00 EDT: Exclusive Q&A session
14:00 to 15:30 EDT: Networking Lunch (included in ticket price)
Join us at The Times Center in New York on May 4. Space is limited: purchase your ticket today. Unable to join us in person? The full summit will also be livestreamed for All-Access Professional Members. Register Now.
The BoF Professional Summit is made possible in part through our partners Coinbase, McKinsey & Company, Joor, Brandlive and The Invisible Collection.
Zero10 offers digital solutions through AR mirrors, leveraged in-store and in window displays, to brands like Tommy Hilfiger and Coach. Co-founder and CEO George Yashin discusses the latest advancements in AR and how fashion companies can leverage the technology to boost consumer experiences via retail touchpoints and brand experiences.
Four years ago, when the Trump administration threatened to ban TikTok in the US, its Chinese parent company ByteDance Ltd. worked out a preliminary deal to sell the short video app’s business. Not this time.
Brands are using them for design tasks, in their marketing, on their e-commerce sites and in augmented-reality experiences such as virtual try-on, with more applications still emerging.
Brands including LVMH’s Fred, TAG Heuer and Prada, whose lab-grown diamond supplier Snow speaks for the first time, have all unveiled products with man-made stones as they look to technology for new creative possibilities.