The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
18th November at 16:00 GMT / 11:00 EST
Featuring Helene Phillips, SVP digital and client experience, global of Jimmy Choo and Rachel Waller, global vice president of channel innovation of Burberry, in conversation with BoF’s head of strategy Rahul Malik and director of research and analysis Diana Lee.
The Opportunity in Digital Fashion and Avatars Report — BoF Insights
The Opportunity in Digital Fashion and Avatars is an in-depth, quantitative report published by BoF Insights, a new data and analysis think tank from The Business of Fashion that arms business leaders with proprietary and data-driven research to navigate the fast-changing global fashion industry.
This report is BoF Insights’ guide to digital assets in fashion, examining the rise of the metaverse and underlying technological, social and consumer shifts. The report concludes with a playbook on how to seize the opportunity. To explore the full report click here.
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The data and technology business has developed proprietary tools that allow analysis of customer engagement, marketing strategies and lifetime value, working with the likes of The Economist, MyTheresa and Diageo. BoF speaks to Good Growth’s CEO and co-founder to learn more.
The sneaker brand has faced challenges in the year since it launched a 3D online space and introduced NFT-linked sneakers, but it sees a long-term opportunity ahead in virtual goods and experiences, including a chance to make them a significant part of its business.
The company, which rolled out its Shop feature to all US users this week, is banking on its powerful algorithm to help it succeed where Instagram and others have failed by delivering a constant stream of products along with its targeted content into users’ feeds.
The buzzy brand, which used the technology to help design the collection it showed at New York Fashion Week, appears to be the first to use it to create physical runway looks, or at least the first to acknowledge it.