The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The Condé Nast beauty title is working with STÔUR Group, a retail service that specialises in building stores for publishers, to open a brick-and-mortar location in autumn 2021. The 2,900 square foot space promises an “immersive retail experience” with a curated product offering, augmented reality try-on features, smart mirrors and regular in-store events such as masterclasses.
Allure, which celebrates its 30th anniversary this year, has a readership of 25 million and reported a 20 percent year-on-year increase in traffic to its site and 25 percent increase in time spent. While this is Allure’s first foray into physical retail, the magazine has been running a beauty box subscription service since 2012, reporting year-on-year revenue growth of 20 percent.
‘Clean’ products have been a driving force in beauty for years. But with no universal standards, the confusion surrounding that label is threatening both its use as a measure of product safety and in marketing.
Digital-native brands with a razor-sharp focus on the latest trends jostle for position in a market set for rapid growth as big beauty conglomerates try to tighten their grip on power.
Former Estée Lauder executive Raffaella Cornaggia has been named CEO of the unit, which will develop beauty for the French group’s brands, including Bottega Veneta, Balenciaga and Alexander McQueen.
The LVMH-owned beauty retailer asked a federal judge to dismiss a lawsuit alleging its “Clean at Sephora” designation is false advertising.