The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The tie-up will allow consumers to have brands like The Inkey List and CeraVe delivered to their door in as little as 20 minutes.
Boots, the 170-year-old chain owned by the same holding company that operates Walgreens in the US, is trialing the service at 14 pilot stores across the UK. Should the partnership prove popular, it could expand to more Boots stores in the future, the retailer said in a press release.
As well as beauty, customers can also access a range of medicines and toiletries via the Deliveroo platform, Boots said.
Learn more:
ADVERTISEMENT
Can a Drugstore Fill the UK’s Sephora and Ulta Void?
British consumers already shop for beauty products at Boots. But can the retailer become known as a destination for makeup inspiration and skincare discovery?
This month, BoF Careers provides essential sector insights to help beauty professionals decode the industry’s creative landscape.
The skincare-to-smoothie pipeline arrives.
Puig and Space NK are cashing in on their ability to tap the growth of hot new products, while L’Occitane, Olaplex and The Estée Lauder Companies are discovering how quickly the shine can come off even the biggest brands.
Demand for the drugs has proven insatiable. Shortages have left patients already on the medications searching for their next dose and stymied new starters.