The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
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The rapper said that she has been working on her own range “at home for my hair and my daughters” in an Instagram post. The announcement came amid a broader series of social media posts that addressed comments she received after showing off her natural hair.
“I think [it] is time for people to educate themselves on nationality, race and ethnicity,” the rapper said in her Instagram post. “Being Hispanic/Latina don’t make your hair long, don’t make your skin light or don’t make your face features slim.”
While Cardi B did not provide any details on a potential launch date, a recipe she released last year for a DIY hair mask went viral. Meanwhile, the planned launch comes against a backdrop of growing interest in hair care for historically under-served or overlooked markets.
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