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Dior Beauty Veteran Jérôme Pulis Joins Augustinus Bader

Augustinus Bader has hired Jérôme Pulis as head of global brand marketing and communications, the luxury skin brand said in a statement Monday.
Jérôme Pulis is joining Augustinus Bader as head of global brand marketing and communications.
Jérôme Pulis is joining Augustinus Bader as head of brand marketing and communications. (Augustinus Bader)

Pulis is a major figure in the communications landscape, having worked to launch blockbuster perfumes like Sauvage, the world’s best-selling juice, during a 16-year tenure at Parfums Christian Dior. At Dior, Pulis staged flashy events like an annual pop-up spa and gala at the Cannes Film Festival and cultivated powerful partnerships with A-listers like Johnny Depp, Charlize Theron and Natalie Portman. Pulis is also founder of “Nouvelles Vagues”, a film festival in the French resort town of Biarritz.

At Bader, Pulis is the latest in a string of marketing hires tasked with supporting the brand’s growth as it straddles the line between Hollywood glamour and science-based innovation. The brand is named for its co-founder, Dr. Augustinus Bader, a German doctor and stem cell researcher with a rigorous approach to developing new formulas, but reached broad recognition via testimonials by star clients like Melanie Griffith.

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