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E-Tailer Thirteen Lune Launches To Champion Beauty Brands Founded by People of Colour

Liha Beauty, one of the 13 brands that will be stocked on Thirteen Lune
Founders of Liha Beauty, one of the 13 brands that will be stocked on Thirteen Lune. Courtesy.

The e-commerce platform will primarily stock a range of Black and Brown-founded beauty brands with the aim of making them easily accessible to consumers. Thirteen Lune will also stock some non-Black and Brown-owned brands that offer makeup, skin care and hair care products that cater to a diverse range of skin types and hair textures.

Co-founded by Nyakio Grieco, founder of Nyakio Beauty (which is inspired by her family’s African culture and traditions), and Patrick Herning, founder and chief executive of size-inclusive e-commerce site 11 Honoré, Thirteen Lune will amplify the voices of brand founders by spotlighting their stories on its homepage.

The launch comes at a time of racial reckoning within the beauty industry, with brands like Glossier to cosmetics companies like L’Oréal having been accused of racist discrimination in recent months. “Over the last 18 years I have faced challenges as well as gained valuable experiences that allow me to give these founders the support they deserve and on a bigger stage,” said Grieco. “There is so much talent that is not being recognised at the level that it needs to be. This is an opportunity to elevate these founders and to address the much bigger issue of alleviating systemic racism by building generational wealth in our communities.”

Thirteen Lune launches on December 2 with 13 brands available on the site including Afro Pick, Beija Flor Naturals, Buttah Skin, Bomba Curls, Charlotte Mensah, Dehiya Beauty, Gilded Body, HyperSkin, Lauren Napier Beauty, Liha Beauty, Marie Hunter Beauty, Skot Beaute and The Established.

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