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Estée Lauder Companies Inks Three-Year Deal With Poet Amanda Gorman

Gorman, who is the youngest inaugural poet in US history, will appear in her first Estée Lauder campaign in spring of next year.
Estée Lauder Companies inks three-year deal with poet Amanda Gorman. Estée Lauder Companies.
Estée Lauder Companies inks three-year deal with poet Amanda Gorman. Estée Lauder Companies.

As part of the deal, the beauty giant will give $3 million over three years to a literacy initiative called Writing Change. Gorman, who is the youngest inaugural poet in US history, will appear in her first Estée Lauder campaign in spring of next year.

“Amanda embodies a new generation and demonstrates the importance and influence of voice,” Estée Lauder Companies chief executive Fabrizio Freda said in a statement. “As a company, we are committed to nurturing the leaders and talent of the future, empowering them to use their voices—and to use them loudly.”

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