default-output-block.skip-main
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Puig Increases Stake in Indian Beauty and Wellness Brand Kama Ayurveda

The Spanish group has increased its stake, strengthening its foothold in the fast-growing Indian beauty and personal care market.
A miraculous beauty fluid product by Kama Ayurveda.
Puig has increased its stake in Kama Ayurveda to a majority share, strengthening its foothold in the fast-growing Indian beauty and personal care market. (Kama Ayurveda)

The Spanish group has increased its stake in the company to a majority share, strengthening its foothold in the fast-growing Indian beauty and personal care market. The financial terms of the deal were not disclosed.

Puig first purchased a minority stake in New Delhi-based Kama Ayurveda in 2019 for €12.5 million. At the time of the deal, Puig said its cash injection would help the beauty company expand its domestic presence and also expand internationally. This fresh investment comes as Kama Ayurveda is preparing for a UK launch — the first debut outside its home market — expected early next year.

It’s the latest move from the group to boost its presence in new markets, part of an ambitious growth plan to surpass €3 billion in sales by 2025. Earlier this year, Puig increased its existing investment in Colombian natural cosmetics brand Logo del Sur to acquire a majority stake. It also announced plans to acquire independent Swedish fragrance label Byredo.

Learn more:

Puig Restructures, Outlines Growth Strategy

The group has laid out an ambitious plan to return to growth with a goal to rebound swiftly from the pandemic and surpass €4 billion in sales by 2025.

In This Article
Topics

© 2021 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
Inside the $7 Billion Dior Phenomenon
© 2022 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions and Privacy policy.
Inside the $7 Billion Dior Phenomenon