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Hailey Bieber’s Rhode Names New President

Lauren Ratner has been promoted to the role following the departure of chief executive officer Melanie Bender in October.
Hailey Bieber's Rhode skin care line is launching into a crowded market for celebrity brands.
Hailey Bieber's Rhode has promoted Lauren Ratner to the role. (Courtesy)

Rhode, the skincare line of Hailey Bieber, has named Lauren Ratner as its new president and chief brand officer.

Ratner, formerly head of brand, has been promoted to the role following the departure of chief executive officer Melanie Bender in October. It’s unclear if the company intends to appoint a new chief executive at this time.

Ratner has worked with Rhode since 2020, before the brand’s launch, having previously held marketing positions at Reformation and Michael Kors. She’s played a role in forging unexpected partnerships such as Rhode’s tie-up with Krispy Kreme (the companies released a limited edition version of her popular Peptide Lip Treatment in a doughnut-inspired flavour).

Rhode, which launched in 2022 with a small range of skin care products, has recently started to experiment with colour cosmetics. It launched a range of tinted lip products in September, as well as a sparkly edition in November.

This appointment comes amid a series of leadership shakeups at Rhode. Claudia Allwood, founding CMO, left last year after joining in October 2021 and Iván Saragusti, the brand’s founding COO, departed in January 2022.

Editor’s Note: This story was updated on December, 5, 2023, to amend the date of Bender’s departure and the launch date of the tinted Peptide Lip Treatment.

Learn more:

Hailey Bieber Looks to Beat Beauty Brand Fatigue With Rhode Label

In a market oversaturated with celebrity beauty brands, Hailey Bieber says her brand is “different” from others.

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