Skip to main content
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Aesop and The Body Shop Making China Market Moves

Brazilian beauty conglomerate Nature & Co. announced plans to enter the Chinese market.
Aesop
Aesop gift kits. Aesop (Courtesy)

Just days after Chinese authorities officially dropped a requirement for most imported cosmetic products to be tested on animals before being sold in China, cruelty free beauty leaders are moving quickly to formally enter the world’s second-largest beauty market.

Brazilian beauty conglomerate, Natura & Co., parent company of both Aesop and The Body Shop, revealed as part of its announcement of fourth quarter and full fiscal year 2020 results, that both brands are readying for China market entry.

According to Natura & Co. chairman, Roberto Marques, the two brands will complete their product registration in China in the first half of 2021. Aesop is expected to be the first to open its first store in Shanghai in the fourth quarter of 2021, and The Body Shop’s first store in China is scheduled to open in 2022.

While The Body Shop was once available at duty-free shops in Chinese airports, the brand withdrew completely from the Chinese market in 2014 due to animal testing regulations. More recently, both Aesop and The Body Shop have made products available to Chinese consumers online using cross-border e-commerce platforms, allowing them to ship products from overseas rather than import them for sale domestically and risk being subject to animal testing requirements.

ADVERTISEMENT

“Although it is too early to mention the development of the Chinese market, we are committed to entering the Chinese market with a strong momentum, especially the two brands Aesop and The Body Shop,” Marques told analysts during the earnings call.


In This Article
Topics

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from China
Go inside the opaque giant that accounts for one-third of global luxury sales.
view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
The Business of Beauty Global Awards - Deadline 30 April 2024
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
The Business of Beauty Global Awards - Deadline 30 April 2024