Inside Vogue’s strategy for winning over local audiences in Asia after a restructuring that gave Anna Wintour control over global editorial operations.
Shanghai’s current lockdown will eventually end but a new outbreak in Beijing and no end to the country’s rigid pandemic strategy suggest retail disruptions are likely elsewhere.
The launch of the Filipino edition in September will mark a further push into the Southeast Asia region for the magazine.
Chinese luxury consumers say they feel increasingly pressured to buy other items before being offered the chance to nab sought-after Birkin and Kelly bags. The sales tactic is reportedly on the rise at brands like Celine and Rolex, too.