The event, on April 30, will be the French luxury brand’s first ever runway show in South Korea.

Maria Grazia Chiuri’s pre-fall collection, first shown online in December, will be presented in person at Ewha Womans University. Dior will also partner with private women’s university for its Women@Dior initiative, which focusses on mentoring and education for students.

Last year marked the first time Dior took Maria Grazia Chiuri’s pre-fall collection on the road with a runway show in Shanghai. This year’s Korean version is sure to be a star-studded affair. The LVMH-owned brand is one of a slew of luxury players to have tapped Korean celebrity ambassadors recently, last year naming Blackpink’s Jisoo a global ambassador for fashion and beauty.

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