The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
China’s retail sales rose 12.4 percent in May, according to data released by the country’s National Bureau of Statistics (NBS), missing expectations in spite of a bid to boost spending, particularly around the Labour Day holiday at the beginning of May.
Analysts had expected retail sales to rise 13.6 percent in May from a year ago, when China was beginning its re-opening from lockdowns and restrictions imposed during its initial battle with Covid-19. May 2021 retail sales came in 9.3 percent higher than the same month in 2019, prior to the pandemic.
Consumer spending has lagged China’s economic recovery from the coronavirus pandemic. In April, retail sales also climbed lower than analysts expected, rising 17.7 percent year-on-year.
The brand known for its traditional and ornate Chinese aesthetic will be one of the first major C-beauty players to go global when it touches down in the US and Japan later this year.
To unleash the full potential of ‘China’s Silicon Valley’ luxury brands must invest more in the vibrant city at its core and better understand the local mindset.
Western brands shifting supply chains away from China hope to reduce disruptions caused by geopolitical tensions but ‘friendlier’ sourcing hubs aren’t always feasible.
Both brands saw sales decline during the Uighur forced labour controversy but Adidas is more vulnerable to competition from local sportswear giants Li Ning and Anta.