The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Such was what Lian Weiliang, deputy chairman of China’s nation’s top economic planning agency, told the China Reform Forum over the weekend, according to state-owned media outlet Xinhua News.
Lian cited the fact that China’s retail sales surpassed 40 trillion yuan (around $6 trillion) for the first time in 2019, an increase of over 42 percent from 2015. According to the US Census Bureau, the country’s retail sales totalled 6.2 trillion in 2019.
The news comes after China surpassed the US as the world’s largest fashion market in 2019. Moreover, new a Bain report predicts that China will become the world’s biggest luxury market by 2025.
The French beauty giant’s two latest deals are part of a wider M&A push by global players to capture a larger slice of the China market, targeting buzzy high-end brands that offer products with distinctive Chinese elements.
Post-Covid spend by US tourists in Europe has surged past 2019 levels. Chinese travellers, by contrast, have largely favoured domestic and regional destinations like Hong Kong, Singapore and Japan.
While travel to Europe remains muted, Chinese shoppers are flocking to Singapore, Thailand and other Southeast Asian destinations where fashion retailers are hoping Lunar New Year marketing investments will pay off.
Local fashion designers experimenting with puffers and other down clothing have scored collaborations with outerwear companies like Moncler and attracted the attention of prominent international retailers like H.Lorenzo.