China’s male cosmetics market has grown over the past four years at an annual rate of 7.7 percent and in 2020 reached estimated sales of 16.7 billion yuan ($2.6 billion), according to a study by the Korea Trade Association’s Chengdu branch, as reported by Korea’s Yonhap News Agency.

The study’s intended audience is Korean beauty companies, with the country’s Trade Association recommending they take aim at this growing consumer market by launching products focussed on oily skin, large pores, dull complexions and acne scars.

Cosmetics products were found to be most popular among males aged 18 to 25, who account for 59.5 percent of overall consumption, followed by those aged 26 to 30, who make up 21.3 percent of the market.