The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The Chinese People’s Liberation Army’s Navy (PLAN) has collaborated with merchandise manufacturer, Glory Made, to release a line of clothing celebrating the domestically designed and produced Shandong aircraft carrier, according to a Global Times report.
Photos of the collection, modelled by sailors with the aircraft carrier in the background, were released last week.
Many pieces from the collection wouldn’t look out of place in a streetwear brand campaign, but also consistently reference links to naval life. For instance, t-shirts in various colour ways feature images of pandas wearing flight helmets, board shorts also make an appearance.
According to the report, the “youthful feel” of the clothes is designed to “attract the public’s interest in naval culture and to allow them to feel the positive energy the aircraft carrier has brought to the country.”
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