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China’s Navy Launches Clothing Line Celebrating Aircraft Carrier

China's navy launched an apparel line to commemorate a homegrown aircraft carrier. Glory Made
China's navy launched an apparel line to commemorate a homegrown aircraft carrier. Glory Made

The Chinese People’s Liberation Army’s Navy (PLAN) has collaborated with merchandise manufacturer, Glory Made, to release a line of clothing celebrating the domestically designed and produced Shandong aircraft carrier, according to a Global Times report.

Photos of the collection, modelled by sailors with the aircraft carrier in the background, were released last week.

Many pieces from the collection wouldn’t look out of place in a streetwear brand campaign, but also consistently reference links to naval life. For instance, t-shirts in various colour ways feature images of pandas wearing flight helmets, board shorts also make an appearance.

According to the report, the “youthful feel” of the clothes is designed to “attract the public’s interest in naval culture and to allow them to feel the positive energy the aircraft carrier has brought to the country.”

Learn more:

Patriotic Consumers Are Changing the Chinese Market. Here’s How.

As nationalism grows in post-pandemic China, global brands must work hard to compete against popular local players and tread even more carefully in the world’s largest fashion market.

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