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Chinese E-Commerce to Surpass 50% of Total Retail Sales

A JD.com employee prepares orders for same-day delivery. JD.com

The country will be the first to hit the milestone, according to a new eMarketer report, which forecasts that over 52 percent of China’s sales will take place online in 2021, up from almost 45 percent in 2020.

Other economies — even those with sophisticated digital landscapes — lag behind. In South Korea, the country with the next highest rate of e-commerce against overall sales, just under 30 percent of transactions are predicated to take place online this year. The US is expected to see just 15 percent, with China likely to outpace it by $2 trillion in e-commerce by the end of 2021. eMarketer pegged the average among Western European economies at around 13 percent.

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