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Dior Shows Pre-Fall Collection in Shanghai

A look from Dior's Pre-Fall 2021 collection on the runway in Shanghai. Dior
A look from Dior's Pre-Fall 2021 collection on the runway in Shanghai. Dior

The sparse concrete interior of Shanghai’s Long Museum was transformed into an unlikely disco scene for the 1,000 guests invited to see Dior’s Pre-Fall 2021 collection last night.

The occasion marked the first time Dior has staged a women’s pre-collection show and it was livestreamed to over 100 million viewers via nine social media channels.

The in-person guest list for the show, which was staged as part of the Shanghai Fashion Week schedule, included superstars Zhang Ziyi and TF Boy Wang Junkai (also known by the English name Karry Wang), who watched as the collection was introduced by Dior’s artistic director, Maria Grazia Chiuri.

On the runway, the original Pre-Fall line-up (first released last December) was joined by nine new looks unveiled in Shanghai, including the closing four dresses, each with pleated tulle flouncing to mid-calf and sequinned bodices respectively emblazoned with the letters D, I, O and R .

The collection was made available for pre-order on Dior’s China e-commerce channels, including WeChat, directly after the show.

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Inside the $7 Billion Dior Phenomenon