default-output-block.skip-main
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Dior’s Pre-Fall Collection to Make Runway Debut in Shanghai

A look from Dior's Pre-Fall 2021 collection. Dior, Photography by Brigitte Niedermair
A look from Dior's Pre-Fall 2021 collection. Dior, Photography by Brigitte Niedermair

Dior will bring Maria Grazia Chiuri’s pre-fall 2021 collection on tour, with its runway debut to be staged in Shanghai on April 12.

The date coincides with Shanghai Fashion Week, which runs from April 6 to 13. As with its October 2020 edition, China’s largest fashion week is running entirely offline, with catwalk shows, trade shows and showrooms proceeding as they did pre-Covid.

Dior’s colourful Pre-Fall collection was originally unveiled last December with a video presentation. The French luxury giant has regularly staged shows in Shanghai in recent years, often reshowing its haute couture collections here after their initial Parisian outings.

These shows have regularly featured additional looks designed specifically with the China market in mind, but it’s still unclear as to whether the upcoming show will also feature any new looks. A spokesperson for Dior told BoF there were no further details available at this time.


In This Article
Topics

© 2021 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
Voices2021
© 2021 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions and Privacy policy.
Voices2021