The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Dior will bring Maria Grazia Chiuri’s pre-fall 2021 collection on tour, with its runway debut to be staged in Shanghai on April 12.
The date coincides with Shanghai Fashion Week, which runs from April 6 to 13. As with its October 2020 edition, China’s largest fashion week is running entirely offline, with catwalk shows, trade shows and showrooms proceeding as they did pre-Covid.
Dior’s colourful Pre-Fall collection was originally unveiled last December with a video presentation. The French luxury giant has regularly staged shows in Shanghai in recent years, often reshowing its haute couture collections here after their initial Parisian outings.
These shows have regularly featured additional looks designed specifically with the China market in mind, but it’s still unclear as to whether the upcoming show will also feature any new looks. A spokesperson for Dior told BoF there were no further details available at this time.
To unleash the full potential of ‘China’s Silicon Valley’ luxury brands must invest more in the vibrant city at its core and better understand the local mindset.
Western brands shifting supply chains away from China hope to reduce disruptions caused by geopolitical tensions but ‘friendlier’ sourcing hubs aren’t always feasible.
Both brands saw sales decline during the Uighur forced labour controversy but Adidas is more vulnerable to competition from local sportswear giants Li Ning and Anta.
This week, US lawmakers ratcheted up pressure on some of the industry’s biggest names as the relationship with Beijing and Washington continues to deteriorate.