The luxury e-commerce player’s active shoppers could hit at least 30 million in the next five years, on the back of last November’s mega deal, The Motley Fool reports.

The deal, which will see the three parties form a joint venture, Farfetch China, seeks to widen Farfetch’s reach in the lucrative luxury market, which nearly doubled its overall share of the global market last year according to a report by Bain and Tmall.

In a note to investors, Credit Suisse analyst Stephen Ju forecasts that Farfetch will report strong earnings growth for Q4 2020 when figures are announced Thursday. But the platform’s big opportunity will come after H1 2021, when it integrates China operations into the Alibaba-owned luxury e-tailer, Tmall Luxury Pavilion. Ju anticipates that Farfetch will end the year with 3 million active shoppers on its platform — a figure he says it could multiply tenfold by 2026.