The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Li Yuchun, also known by the English name Chris Lee, has been unveiled on social media as YSL Beauty’s new ambassador, the first spokesperson for the brand to come from China.
The androgynous songstress is no stranger to fashion and luxury brands. Not only has she been an ambassador to Gucci in Asia, but also a spokesperson for Diesel, and was named an “unofficial muse” of Givenchy.
Li’s continued star power was in evidence as the announcement of her affiliation with YSL Beauty hit Weibo, with 1.1 million views for the campaign hashtag within four hours.
As the country’s economy moves into deflationary territory, manufacturing output declines and a real estate crisis worsens, some consumers are becoming increasingly cautious.
Its flagship brand struggled following the departure of its creative director but better growth was seen at other labels.
After years of outsized growth in prestige cosmetics, consumers have pulled back on the typically recession-proof category.
Last year’s harsh pandemic restrictions and recent raids on foreign firms have made it harder for Western fashion companies to persuade top international talent to move to the country.