Li Yuchun, also known by the English name Chris Lee, has been unveiled on social media as YSL Beauty’s new ambassador, the first spokesperson for the brand to come from China.

The androgynous songstress is no stranger to fashion and luxury brands. Not only has she been an ambassador to Gucci in Asia, but also a spokesperson for Diesel, and was named an “unofficial muse” of Givenchy.

Li’s continued star power was in evidence as the announcement of her affiliation with YSL Beauty hit Weibo, with 1.1 million views for the campaign hashtag within four hours.