ShopShops, a livestreaming shopping platform, has raised $15 million in a Series B round co-led by LightShed Ventures and Acrew Capital.

The funding will be used to accelerate the expansion of ShopShops in the US as well as to continue its growth among China’s cross-border shoppers.

Founded in 2016 by Liyia Wu, ShopShops started life as a shopping directory of US retailers for Chinese visitors to the States, but has evolved along with the growth of the livestream e-commerce trend in China to feature a roster of hosts selling fashion, beauty, accessories and homewares from the US cross-border into China.

In December last year ShopShops launched a beta version aimed at US consumers.