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Luxury Brands Jump on Shanghai Art Week Bandwagon

A display of Lady Dior bags reinterpreted by Chinese artist Zhang Huan at the Art'n'Dior exhibition. Dior.
A display of Lady Dior bags reinterpreted by Chinese artist Zhang Huan at the Art'n'Dior exhibition. Dior.

Louis Vuitton, Prada and Dior are among the brands who are tapping into the creative and cultural cachet being generated by a week of art and design fairs in Shanghai.

Visitors to the Art021 fair — which is running Nov. 11 to 14 in the grand, neoclassical Shanghai Exhibition Centre in Shanghai’s downtown suburb of Jing’an — are greeted outside its entrance by a Louis Vuitton book store, selling volumes about the brand and more general travel titles.

Next to to the West Bund Art and Design Fair, which also runs Nov. 11 to 14, Dior last night held the opening of its Art’n’Dior exhibition, on show until Nov. 23, which included a series of Lady Dior handbags reinterpreted as part of the ongoing Dior Lady Art project by 12 artists, including Zhang Huan and Li Songsong.

Meanwhile, on Wednesday evening, Prada unveiled its latest exhibition at its restored mansion, Rong Zhai. The exhibition, “A Moon Wrapped in Brown Paper” features works from Swedish artists Nathalie Djurberg and Hans Berg.

China’s art market, much like its luxury market, has boomed in recent years and is now estimated to be worth 20 per cent of total global market, according to the most recent edition of the Global Art Market Report.

Learn more:

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