The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
China’s most prominent fashion week, which was slated to begin its run at the end of March, is reportedly pushing its start date back to the start of April.
Participants, including designers and those involved in trade fair events concurrent with Shanghai Fashion Week, have been advised that the date is changing, but Shanghai Fashion Week has yet to make an official announcement.
A Shanghai Fashion Week Organising Committee spokesperson told BoF when contacted for comment that he was still unsure of the final dates, and when there were specific details about a new confirmed date, “a formal announcement will be made to the public”.
Many of the events at Shanghai Fashion Week, including catwalk shows at the event’s main tents, take place in Shanghai’s downtown Huangpu District, which has seen a small outbreak of around a dozen Covid-19 cases over the last 10 days. That outbreak now seems under control, with no new community cases reported in Shanghai since Wednesday.
China’s jewellery market is surging double-digits but in the face of growing competition from local players some international brands are only seeing subdued returns.
Doubts about the country’s post-pandemic recovery is making investors, and perhaps shoppers, nervous.
The brand known for its traditional and ornate Chinese aesthetic will be one of the first major C-beauty players to go global when it touches down in the US and Japan later this year.
To unleash the full potential of ‘China’s Silicon Valley’ luxury brands must invest more in the vibrant city at its core and better understand the local mindset.