The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
China’s most prominent fashion week, which was slated to begin its run at the end of March, is reportedly pushing its start date back to the start of April.
Participants, including designers and those involved in trade fair events concurrent with Shanghai Fashion Week, have been advised that the date is changing, but Shanghai Fashion Week has yet to make an official announcement.
A Shanghai Fashion Week Organising Committee spokesperson told BoF when contacted for comment that he was still unsure of the final dates, and when there were specific details about a new confirmed date, “a formal announcement will be made to the public”.
Many of the events at Shanghai Fashion Week, including catwalk shows at the event’s main tents, take place in Shanghai’s downtown Huangpu District, which has seen a small outbreak of around a dozen Covid-19 cases over the last 10 days. That outbreak now seems under control, with no new community cases reported in Shanghai since Wednesday.
With consumers tightening their belts in China, the battle between global fast fashion brands and local high street giants has intensified.
Investors are bracing for a steep slowdown in luxury sales when luxury companies report their first quarter results, reflecting lacklustre Chinese demand.
The French beauty giant’s two latest deals are part of a wider M&A push by global players to capture a larger slice of the China market, targeting buzzy high-end brands that offer products with distinctive Chinese elements.
Post-Covid spend by US tourists in Europe has surged past 2019 levels. Chinese travellers, by contrast, have largely favoured domestic and regional destinations like Hong Kong, Singapore and Japan.