default-output-block.skip-main
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Chinese Transgender Star Jin Xing to Front Campaign for Dior J’Adore

Dior described Jin as a woman of courage with a passion for freedom and art.
Jin Xing appears in a video announcing her new collaboration with Dior. Dior Weibo
Jin Xing appears in a video announcing her new collaboration with Dior. Dior Fragrance Weibo

The story of Jin Xing, a former military officer and ballet star who then went on to forge a career on Chinese television as a host and reality show judge, is known throughout China. She is also the country’s first and most significant transgender celebrity.

Describing Jin as a woman of courage with a passion for freedom and art, Dior has announced through its official Sina Weibo account that Jin has now taken on another role, as the face of the luxury brand’s signature fragrance, Dior J’adore, in a new marketing campaign.

In a video, the 53-year-old star says she supports women’s independence and diverse individuality and that these qualities are what the fragrance tries to deliver.

“Do not compare yourself to others,” Jin said in the video. “Come up with your own way of thinking to create a colourful and varied world.”

Netizens have overwhelmingly praised the appointment, with many commenting that Jin’s inspirational life story and reputation as an independent trailblazer make her an authentic voice when it comes to messages of individuality.

In This Article
Topics

© 2022 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from China
Go inside the opaque giant that accounts for one-third of global luxury sales.

Mainland shoppers have flocked to local tourism hubs like Macau and Hainan over Chinese New Year and are expected to visit Asian destinations like Thailand and Singapore before returning in droves to European fashion capitals later this year.


Beijing’s Covid-19 policy shift will give the sector a boost in 2023 but a surge in infections and sluggish economic growth could dampen the recovery after an uplift from Chinese New Year.




view more

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
BoF Professional Summit - An Inflection Point in Fashion Tech
© 2023 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions and Privacy policy.
BoF Professional Summit - An Inflection Point in Fashion Tech