The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Armani beauty has announced Chinese actor and singer Yi Yangqianxi, also known by the English name Jackson Yee, is its new global make-up and skincare ambassador.
Yi, who rocketed to fame as a member of the TFBoys boyband has been a China ambassador for Giorgio Armani make-up since January 2020, and an Emporio Armani global ambassador since August 2020.
The 20-year-old star ranked first in the 2020 edition of Forbes’ China Celebrity 100 list and is no stranger to brand partnerships. He is currently also a brand ambassador for Tiffany and Co., and a global fragrance spokesperson for Bulgari.
Yi was also one of the Chinese stars that recently cut ties with international brands for taking a stance against using cotton sourced from Xinjiang in their supply chains, ending his affiliation with Adidas.
As the country’s economy moves into deflationary territory, manufacturing output declines and a real estate crisis worsens, some consumers are becoming increasingly cautious.
Its flagship brand struggled following the departure of its creative director but better growth was seen at other labels.
After years of outsized growth in prestige cosmetics, consumers have pulled back on the typically recession-proof category.
Last year’s harsh pandemic restrictions and recent raids on foreign firms have made it harder for Western fashion companies to persuade top international talent to move to the country.