Armani beauty has announced Chinese actor and singer Yi Yangqianxi, also known by the English name Jackson Yee, is its new global make-up and skincare ambassador.

Yi, who rocketed to fame as a member of the TFBoys boyband has been a China ambassador for Giorgio Armani make-up since January 2020, and an Emporio Armani global ambassador since August 2020.

The 20-year-old star ranked first in the 2020 edition of Forbes’ China Celebrity 100 list and is no stranger to brand partnerships. He is currently also a brand ambassador for Tiffany and Co., and a global fragrance spokesperson for Bulgari.

Yi was also one of the Chinese stars that recently cut ties with international brands for taking a stance against using cotton sourced from Xinjiang in their supply chains, ending his affiliation with Adidas.