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Amazon Acquires Indian Retail Start-Up Perpule

An employee of Amazon India checks products loaded in a truck before being despatched for delivery.
An employee of Amazon India checks products loaded in a truck before being despatched for delivery. Getty Images (Getty Images)

Amazon has acquired Perpule, a four-year-old Indian retail startup in a $14.7 million, all-cash deal, according to a Techcrunch report. The American e-commerce behemoth is also expected to pay an additional $5 million or so to compensate Perpule’s employees.

Perpule offers a mobile payments device to offline retailers to help them accept digital payments and also establish a presence on various mini-app stores including those run by Paytm, PhonePe and Google Pay in India.

“Perpule has built an innovative cloud-based POS offering that enables offline stores in India to better manage their inventory, checkout process and overall customer experience,” an Amazon India spokesperson said in a statement.

Last year, the Bangalore-based start-up also expanded geographically, bringing its offerings to Southeast Asian markets including Indonesia, Malaysia, Thailand, Singapore and Vietnam.

Amazon has been pushing into the physical retail space in India, largely in order to expand its delivery network and ease logistical challenges that are notoriously difficult in the Indian market.


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