The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Australia’s federal government will direct $1 million to the country’s peak fashion and textiles body to fund the development of an Australian fashion certification trademark, it announced as part of its annual budget.
Christian Porter, the country’s Minister for Industry, Science and Technology, said in a statement that the trademark, to be developed by the Australian Fashion Council, will promote the “high quality of locally designed and produced products to key overseas markets”.
Leila Naja Hibri, chief executive of the Australian Fashion Council, told Vogue Australia that a trademark will help position Australian fashion as a brand it its own right.
“Our lifestyle is one of the things that really sells us as an Australian brand in terms of fashion. Also our Australian heritage, our ethnic diversity, and our creativity, which is a little out-of-the-box — it’s different to what other countries bring to the table,” Naja Hibri said.
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Local streetwear brands, festivals and stores selling major global labels remain relatively small but the country’s community of hypebeasts and sneakerheads is growing fast.
This week’s round-up of global markets fashion business news also features Senegalese investors, an Indian menswear giant and workers’ rights in Myanmar.
Though e-commerce reshaped retailing in the US and Europe even before the pandemic, a confluence of economic, financial and logistical circumstances kept the South American nation insulated from the trend until later.
This week’s round-up of global markets fashion business news also features Korean shopping app Ably, Kenya’s second-hand clothing trade and the EU’s bid to curb forced labour in Chinese cotton.