The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The seven-member K-pop band — and global Louis Vuitton ambassadors — are collaborating with the fast-food chain on a second venture after the release of a BTS meal and related merchandise in May.
The two collections, called Saucy and Melting, have been teased by McDonalds on Twitter and will be available from June 17 via Korean shopping app Weverse.
The Melting collection takes inspiration from their English-language Billboard Hot 100 hit “Butter.” Both collections will also feature designs hand-drawn by BTS members.
As well as collaborating with McDonalds, BTS have also been launching their own offline stores in Asia, featuring fashion and lifestyle goods inspired by BTS’ fourth studio album, Map of the Soul.
Though e-commerce reshaped retailing in the US and Europe even before the pandemic, a confluence of economic, financial and logistical circumstance kept the South American nation insulated from the trend until later.
This week’s round-up of global markets fashion business news also features Korean shopping app Ably, Kenya’s second-hand clothing trade and the EU’s bid to curb forced labour in Chinese cotton.
From Viviano Sue to Soshi Otsuki, a new generation of Tokyo-based designers are preparing to make their international breakthrough.
This week’s round-up of global markets fashion business news also features Latin American mall giants, Nigerian craft entrepreneurs and the mixed picture of China’s luxury market.