The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The seven-member K-pop band — and global Louis Vuitton ambassadors — are collaborating with the fast-food chain on a second venture after the release of a BTS meal and related merchandise in May.
The two collections, called Saucy and Melting, have been teased by McDonalds on Twitter and will be available from June 17 via Korean shopping app Weverse.
The Melting collection takes inspiration from their English-language Billboard Hot 100 hit “Butter.” Both collections will also feature designs hand-drawn by BTS members.
As well as collaborating with McDonalds, BTS have also been launching their own offline stores in Asia, featuring fashion and lifestyle goods inspired by BTS’ fourth studio album, Map of the Soul.
Imran Amed shares his observations from a trip to the wealthy desert metropolis, home to the most lucrative stores for many of the world’s top fashion brands.
Spurred by rapid growth in the pure luxury market, global brands operating in lower-priced segments like contemporary fashion are entering the country or accelerating expansion plans.
This week’s round-up of global markets fashion business news also features India’s textile industry, Chinese beauty major Yatsen and Ghana’s newest garment factory.
Luxury fashion retailers in the oil-rich African nation keep a low profile to provide a discreet shopping environment for consumers and avoid flaunting the elite nature of their own business.