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Giorgio Armani Hosts ‘One Night Only’ Event in Dubai

To celebrate the 10th anniversary of Armani Hotels in Dubai and Milan, Giorgio Armani hosted an event in Dubai Tuesday evening. Giorgio Armani.
To celebrate the 10th anniversary of Armani Hotels in Dubai and Milan, Giorgio Armani hosted an event in Dubai Tuesday evening. Giorgio Armani.

To celebrate the 10th anniversary of Armani Hotels in Dubai and Milan, Giorgio Armani hosted an event in Dubai Tuesday evening that included a runway show featuring the brand’s men’s and women’s Spring/Summer 2022 collections and a selection of Armani Privé Haute Couture looks from the Fall/Winter 2021/22 Shine collection.

That show, held at the Armani Hotel Pavilion, was followed by an afterparty for 400 guests that included a performance by Coldplay front man, Chris Martin.

“I’m happy and proud to be here today: the Middle East is the cradle of a new concept of luxury, synonymous with continuous evolution and experimentation that still draw on the roots and the magic of a rich, deep culture to give life to a new creative energy”, Giorgio Armani said.

The event took place in conjunction with Dubai’s Expo 2020, which kicked off on Oct. 1.

Learn more:

The Real Reason Luxury Brands Are Investing in the Dubai Expo

Chanel, Cartier and Armani are focused on Dubai as it hosts the world expo, but most brands need more comprehensive localisation strategies across the Gulf to fully benefit from the post-pandemic repatriation of luxury spend.

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