To celebrate the 10th anniversary of Armani Hotels in Dubai and Milan, Giorgio Armani hosted an event in Dubai Tuesday evening that included a runway show featuring the brand’s men’s and women’s Spring/Summer 2022 collections and a selection of Armani Privé Haute Couture looks from the Fall/Winter 2021/22 Shine collection.

That show, held at the Armani Hotel Pavilion, was followed by an afterparty for 400 guests that included a performance by Coldplay front man, Chris Martin.

“I’m happy and proud to be here today: the Middle East is the cradle of a new concept of luxury, synonymous with continuous evolution and experimentation that still draw on the roots and the magic of a rich, deep culture to give life to a new creative energy”, Giorgio Armani said.

The event took place in conjunction with Dubai’s Expo 2020, which kicked off on Oct. 1.

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