The Walmart owned e-commerce giant has rolled out Shopsy, a separate platform where individuals and small businesses can share products from Flipkart sellers across their social media apps, place orders for other shoppers and earn a commission on transactions, KrAsia reports.

Shopsy’s offering will include categories such as fashion, beauty and e-commerce; orders placed via the platform will then be fulfilled by Flipkart. The platform is primed to compete with start-ups like Meesho, Shop101 and GlowRoad, which are backed or owned by Softbank, Indian mobile advertising firm InMobi and Korea Investment Partners respectively.

Flipkart’s entrance into the social commerce space underscores the immense potential and competition it holds, as well as the firm’s desire to increase its dominance in the Indian market. According to a report by Bain and Sequoia India, the local social commerce industry — currently worth $1.5 to $2 billion — will reach $20 billion by 2025.