Skip to main content
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

K-Beauty Brands See Considerable High Street Store Closures

Street level shops have particularly suffered due to a drop in pedestrian numbers and and the adaption of e-commerce.
Powder from Etude House by AmorePacific. Flickr

Street level retail stores for K-Beauty chains have closed in “considerable numbers” as a result of the pandemic, according to report from Korea Bizwire.

Korea Fair Trade Commission data showed that Missha, a budget cosmetic brand, shut 164 street level stores (known as “road shops” in Korea) last year, along with 30 additional vendors between January and March of this year.

Innisfree, a beauty brand run by cosmetics giant AmorePacific, has also shuttered 264 stores since 2019 and Etude House, which had 275 stores in 2019, now only has 164 stores listed on its website.

Street level shops have particularly suffered due to a drop in pedestrian numbers and and the adaption of e-commerce.

In This Article

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Global Markets
On the ground intelligence and analysis from emerging and frontier markets.

Why Fashion Magazines Keep Launching Hong Kong Editions

Elle and Harper’s Bazaar have long published local editions that are distinct from their mainland China titles. Now more magazines, from Vogue Man to L’Officiel, are following suit as the city’s luxury market shows signs of bouncing back.


view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.