The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The rapid spread of Covid-19 has forced the government to announce lockdown-like restrictions across the state of Maharashtra, home to the city of Mumbai, from Monday evening. A complete lockdown will be imposed on weekends, India’s Economic Times reported.
A state government notification issued Sunday said all shops except essential services would remain shut till the end of the month. This means theatres, cinemas, malls, gardens and playgrounds will remain closed, and a curfew will be imposed nightly from 8pm to 7am.
Industry association such as the Retail Association of India (RAI) and Shopping Centres Association of India (SCAI) had been urging the government to avoid another lockdown, with the latter’s chairman, Mukesh Kumar, saying the industry was already suffering because of existing restrictions, which included random mandatory tests for mall visitors and reduced opening hours.
“We will not be able to take another lockdown,” Kumar said.
Despite decades of volatility in Latin America’s third-largest economy, some local fashion entrepreneurs have found success thanks to a combination of grit, determination and hyper-adaptability.
This week’s round-up of global markets fashion business news also features Hong Kong jewellery giant Chow Tai Fook, Ghana’s travel retail move and Brazilian apparel retailer Lojas Renner.
This week’s round-up of global markets fashion business news also features Japanese cosmetics group Kosé, Pakistan’s e-commerce market and JD.com’s management shakeup in China.
Actors are a particularly effective way of reaching Indian consumers, but fashion brands should consider widening the net to include other famous faces like local musicians, athletes and celebrity influencers, say marketing experts.