Skip to main content
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Louis Vuitton Unveils Revamped Tower in Tokyo’s Ginza District

Louis Vuitton's newly re-opened Ginza store has a facade inspired by the waves of Tokyo Bay. Louis Vuitton
Louis Vuitton's newly re-opened Ginza store has a facade inspired by the waves of Tokyo Bay. Louis Vuitton

Louis Vuitton has opened a new seven-storey glass tower in Tokyo’s upmarket Ginza District, with an undulating facade that houses a boutique, cafe and chocolate shop.

The French luxury giant has had a location on this same Ginza Namiki building site for 40 years, but this latest iteration involved a complete overhaul, with architect Jun Aoki and his firm designing the unique curved exterior that reflects light to resemble the movement of water (the waves of Tokyo Bay, specifically). The interiors, including a central oak staircase as a major focal point, were designed by Peter Marino.

The store will stock the full women’s and men’s ready-to-wear and leather collections, accessories, jewellery, watches, fragrances, travel sets and city guides. To coincide with the re-opening of the Ginza store, Louis Vuitton has also launched an exhibition featuring products and inspirations from its most famous Japanese collaborators, including Rei Kawakubo, Fragment’s Hiroshi Fujiwara and Kansai Yamamoto, as well as artists such as Yayoi Kusama and Takashi Murakami



In This Article
Organisations

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Global Markets
On the ground intelligence and analysis from emerging and frontier markets.

Why Fashion Magazines Keep Launching Hong Kong Editions

Elle and Harper’s Bazaar have long published local editions that are distinct from their mainland China titles. Now more magazines, from Vogue Man to L’Officiel, are following suit as the city’s luxury market shows signs of bouncing back.


view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.