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Mexico’s Betterware Buys Jafra Cosmetics for $255 Million

Jafra's US and Mexico businesses have been acquired by Betterware.
Jafra's US and Mexico businesses have been acquired by Betterware. (Shutterstock)

The Mexican household products business has announced the acquisition of Jafra Cosmetics’ US and Mexican operations from its parent company, the Germany-based Vorwerk Group.

The deal, which is pending regulatory approval in Mexico, is expected to close in the first half of 2022 and will involve a combination of $225 million in debt financing and $30 million cash.

While Betterware and Jafra focus on different product segments, they both rely on a sales force of consultants who sell through their respective networks.

The deal expands Betterware’s categories to include beauty, personal care, and fragrances while bringing Jafra’s 443,000 consultants, who sell around 5.8 billion Mexican pesos ($282.91 million) annually, into the Betterware fold.

Luis G. Campos, president of Betterware, said in a statement that the acquisition “aligns perfectly with Betterware’s strategy” and that it would also allow the company to expand geographically to North America.

Learn more:

Grupo Axo Partners with Gap to Distribute Old Navy in Mexico

One of Latin America’s leading multi-brand retail platforms, Grupo Axo, has inked a deal for an undisclosed amount with Gap to operate Old Navy in Mexico as a franchisee and distributor.

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