Skip to main content
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Modest Fashion Day Comes to Russia’s Kazansummit

A look from the runway at Kazansummit's Modest Fashion Day. Russian Fashion Council
A look from the runway at Kazansummit's Modest Fashion Day. Russian Fashion Council

The annual economic summit in Kazan, a city in Russia’s Muslim-majority republic of Tatarstan, aims to foster Russian-Islamic co-operation, and this year’s event saw fashion on the agenda with “Modest Fashion Day”, an event hosted with the support of the Russian Fashion Council.

Designers Valentin Yudashkin, Igorgulyaev, Measure, Guzelem, Sahara, Zuhat, Su.Su, AlsuGilmi, and EvaGraffova showed their modest fashion collections and two panel discussions were held, one of which focussed on developing Russia’s modest fashion infrastructure and the other on supporting young talent that can shape the future of the sector.

As part of the discussions, Dzhannat Mingazova, founder of Modest Covered and author of Fashion Iftar noted that the number of secular brands supporting the concept of modest fashion is increasing, which bodes well for the future of modest fashion.

Many participants also noted that the embrace of modest fashion has potential beyond the Muslim world.

ADVERTISEMENT

“Modest fashion is … about people, consumers with certain mindset, values and lifestyles, [and] Muslim fashion is just one of its components,” Dilyara Sadrieva, co-founder of the Modest Russia platform, told BoF.

Learn more:

Modest Fashion Giant Reports 49% Ramadan Sales Surge

Istanbul-based e-tailer Modanisa saw sales soar almost 50 percent year-on-year during this year’s Ramadan and Eid al-Fitr period.

In This Article

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Global Markets
On the ground intelligence and analysis from emerging and frontier markets.
view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
The Business of Beauty Global Awards - Deadline 30 April 2024
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
The Business of Beauty Global Awards - Deadline 30 April 2024