default-output-block.skip-main
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

PrettyLittleThing Launches in Saudi Arabia

An image on the home page of PrettyLittleThings new Arabic site. PrettyLittleThings
An image on the home page of PrettyLittleThing's new Saudi Arabian site. PrettyLittleThing

UK-based fast fashion e-commerce platform, PrettyLittleThing, has launched an Arabic language website in the fast-growing consumer market of Saudi Arabia.

“We are so excited to further propel our presence into the global scene and continue to acknowledge and empower the women of the GCC, by inspiring them to narrate their own stories in PrettyLittleThing,” said Umar Kamani, owner and CEO at PrettyLittleThing said in a statement.

The new platform features ready-to-wear, handbags, shoes and accessories and boosts PrettyLittleThing’s presence in the region after expanding to the United Arab Emirates in 2020.

In This Article

© 2021 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
Inside the $7 Billion Dior Phenomenon
© 2022 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions and Privacy policy.
Inside the $7 Billion Dior Phenomenon