The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Shopee Outpaces Tokopedia in Indonesian E-Commerce Race

Zoe Suen

07 June 2021

The Singaporean e-tail platform’s $14.2 billion GMV puts it slightly ahead of local giant Tokopedia, with GMV also around $14 billion, while Bukalapak trails behind at $3 billion, according to new research from Singapore-based venture outfit, Momentum Works, as reported by KrAsia.

Between 2016 and 2020, Indonesian e-commerce went from making up 2 percent of total retail sales to 20 percent; Momentum Works’ CEO Jianggan Li estimates that the figure will reach 40 percent in coming years.

In This Article

Topics