The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The Singapore-based e-commerce giant’s 9.9 Super Shopping Day saw more than 60 million vouchers claimed within the first two hours of the sale on Sept. 9, according to a press release.
The online festival spans products across categories, from local sellers as well as fashion and beauty brand partners like Skechers and L’Occitane.
According to Shopee, new sellers saw orders increase eightfold, while 24 million hours were watched on its livestream platform, Shopee Live, where users watched performances from the likes of K-pop girlgroup Twice.
Learn more:
ADVERTISEMENT
Luxury’s Southeast Asia E-Commerce Opportunity
Growing demand for luxury goods is coinciding with an e-commerce boom in key markets like Singapore, Indonesia and Thailand, but brands are behind the curve.
This week’s round-up of global markets fashion business news also features Latin American mall giants, Nigerian craft entrepreneurs and the mixed picture of China’s luxury market.
Resourceful leaders are turning to creative contingency plans in the face of a national energy crisis, crumbling infrastructure, economic stagnation and social unrest.
This week’s round-up of global markets fashion business news also features the China Duty Free Group, Uniqlo’s Japanese owner and a pan-African e-commerce platform in Côte d’Ivoire.
Affluent members of the Indian diaspora are underserved by fashion retailers, but dedicated e-commerce sites are not a silver bullet for Indian designers aiming to reach them.