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Shopee Sells 45 Million Items Within First 99 Minutes of Online Festival

Shopee.
Shopee. (Shutterstock)

The Singapore-based e-commerce giant’s 9.9 Super Shopping Day saw more than 60 million vouchers claimed within the first two hours of the sale on Sept. 9, according to a press release.

The online festival spans products across categories, from local sellers as well as fashion and beauty brand partners like Skechers and L’Occitane.

According to Shopee, new sellers saw orders increase eightfold, while 24 million hours were watched on its livestream platform, Shopee Live, where users watched performances from the likes of K-pop girlgroup Twice.

Learn more:

Luxury’s Southeast Asia E-Commerce Opportunity

Growing demand for luxury goods is coinciding with an e-commerce boom in key markets like Singapore, Indonesia and Thailand, but brands are behind the curve.

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