default-output-block.skip-main
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

South Korean E-Commerce Giant Begins Japan Expansion

Coupang headquarters in Seoul
Coupang headquarters in Seoul. Coupang. (Shutterstock)

The world’s fastest growing retailer, Coupang, launched delivery services in Tokyo on Thursday, kicking off plans to take on its first overseas market, The Korea Times reports.

Following the company’s record-breaking $4.6 billion US IPO in March, which it said would go towards global expansion, Coupang’s biggest investor and Softbank chairman Misayoshi Son hinted at its intentions to take on the Japanese market.

At present, Coupang is delivering products on a trial basis in Tokyo’s Shingawa district to shoppers who place orders through their mobile app; the platform has also set up a distribution centre in the area.

Though the firm has been tight-lipped about its expansion game plan, it’s clear that a Singapore base, granting access to the lucrative and competitive Southeast Asian region, is in the books. Coupang recently set up an arm in Singapore and began hiring employees there.

In This Article
Organisations

© 2022 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Global Markets
On the ground intelligence and analysis from emerging and frontier markets.


BoF sits down with Zainab Abdulrazzaq, founder of 3oud.com and organiser of the Oud Fashion Talks, to discover the next steps for the event, designed to cement Kuwait’s place on the international fashion map.



view more

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
How to Build a Profitable DTC Brand
© 2023 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions and Privacy policy.
How to Build a Profitable DTC Brand