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Swatch Group Reverses Course and Suspends Sales in Russia

Swatch Group said it expected double-digit sales growth in local currencies this year after sales and profits recovered in 2021.
The move comes after the watchmaker said last week that it would continue operating stores in Russia, while halting exports to that country. (Swatch)

Swatch Group, the producer of luxury Swiss watch brands including Omega and Blancpain, said it has suspended retail operations in Russia.

The move comes after the watchmaker said last week that it would continue operating stores in Russia, while halting exports to that country. It underscores the difficulty luxury brands are having operating in Russia following its invasion of Ukraine and sanctions imposed by the US, Europe and Switzerland.

Swatch’s suspension of Russian activities follows similar moves by rival Richemont and closely held Audemars Piguet.

The company said it would retain its staff in Russia in hopes the situation would improve.

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“We are very loyal to all our employees worldwide, even in difficult times, and we continue to keep them on board, hoping for better times,” a spokesman said in a statement.

By Andy Hoffman

Learn more:

Uniqlo Owner Pledges to Stay in Russia as Wave of Companies Exit

Fast Retailing Co., Asia’s largest retailer and parent of Uniqlo, will continue to operate in Russia even as international pressure to isolate the country for its invasion of Ukraine sees waves of companies pull out.

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