The London College of Fashion alumna who addresses fashion’s relationship to sustainability and social good through her work was one among 11 finalists who presented their collections and plans to the competition’s panel. Past winners include Wales Bonner, Milly Goddard, Sophia Webster and Christopher Kane. She will receive mentoring and a cash prize of £200,000 to grow her business.

“The judging panel was particularly impressed by Bethany’s exceptional talent for using recycled deadstock and organic materials made in the UK and her ways of collaborating with communities and charities, aiming to shape the industry towards thinking more ethically,” said Caroline Rush CBE, chief executive of the British Fashion Council.

Last year, because of the Covid-19 crisis, it was decided that the 2020 prize money would be split between the six shortlisted brands, which were Alighieri, Charles Jeffery Loverboy, David Koma, Halpern, Métier and Rejina Pyo.