Agenda-setting intelligence, analysis and advice for the global fashion community.
After taking down its accounts on social media in January, the Kering-owned brand is looking skyward for new clients, installing its ads on a rooftop beneath the flightpath for arrivals at Los Angeles International Airport.
The images featuring musician Arca and Italian ballet dancer Roberto Bolle light up at night, and will remain in place for one month.
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The luxury goods maker is seeking pricing harmonisation across the globe, and adjusts prices in different markets to ensure that the company is”fair to all [its] clients everywhere,” CEO Leena Nair said.
Hermes saw Chinese buyers snap up its luxury products as the Kelly bag maker showed its resilience amid a broader slowdown in demand for the sector.
The group’s flagship Prada brand grew more slowly but remained resilient in the face of a sector-wide slowdown, with retail sales up 7 percent.
The guidance was issued as the French group released first-quarter sales that confirmed forecasts for a slowdown. Weak demand in China and poor performance at flagship Gucci are weighing on the group.
